Associate Director Of Brand Activation & Content
Core
Strategic leader defining, expressing, and activating the CSL Plasma brand across the donor journey to support acquisition and retention.
Role type
Associate Director, Brand Activation & Content
Builds
Enterprise content, branding, and go-to-market strategies for a plasma donation service.
Domain
Healthcare / Consumer Services
Deliverable
product features
Required skills
Brand strategy, content strategy, social communications, go-to-market planning, consumer insights, agency leadership, budget management, cross-functional leadership
Preferred skills
Experience in multi-location consumer services, healthcare, or regulated environments
Technologies
Digital asset management platforms, CRM, social media platforms
Responsibilities
Own strategic direction for brand and activation; Lead full social ecosystem strategy; Translate insights into creative opportunities; Lead creative agency relationship and performance; Co-lead in-center brand experience; Build brand governance and content operations systems; Lead enterprise leadership and people development
Seniority
Senior, hands-on IC with strategic leadership