Senior Manager, Content & Brand (CAN/USA)
Core
Define and maintain Solink's category narrative and brand point of view, build an editorial calendar, and run a speaker & influencer program to arm Sales and Marketing teams with demand-driving assets.
Role type
Senior Manager, Content & Brand (B2B SaaS)
Builds
Category narrative, thought-leadership content, speaker/influencer program, sales enablement assets
Domain
B2B SaaS / Physical Security / Loss Prevention
Required skills
Category narrative definition, content strategy, editorial calendar management, speaker/influencer program management, sales enablement, team leadership, budget management, performance measurement
Preferred skills
Original research commissioning, content analytics tooling, physical security/retail operations experience
Technologies
Content management systems, social analytics tools, CRM/Marketing automation platforms
Responsibilities
Define and maintain brand narrative and POV; build and manage editorial calendar; run speaker and influencer program; convert content into sales enablement assets; manage content team and external vendors; measure content performance and report to leadership
Seniority
Senior Manager, strategic leadership with direct people management (via careerplan.io/jobs/87d4c3b5-58d5-4a10-98f8-6e49fbe23290-senior-manager-content-brand-canusa-at-solink)