Brand Marketing Lead
Core
Own the entire brand pillar including content, social, community, events, PR, and brand storytelling for a continuous hormone monitoring platform.
Role type
Brand Marketing Lead (full-stack)
Builds
Hormometer® instant hormone monitoring platform and brand presence
Domain
Consumer health / wellness / CPG
Deliverable
product features
Required skills
Copywriting, content strategy, social media management, event planning, influencer partnership management, affiliate program management, basic video editing and photography, performance marketing optimization
Preferred skills
Background in wellness, experience in early-stage startups
Technologies
CapCut, Canva, Figma, AI tools
Responsibilities
Research and write science-backed content, create on-brand ad copy, lead campaign strategy for DTC offers, grow digital communities, design and run in-person events, manage social media calendar and influencer briefings, recruit and manage affiliates, collaborate with PR teams for earned media
Seniority
Mid-Senior, hands-on IC