Brand Manager Cardiorenal Benelux
Core
Manage a diverse specialty care portfolio combining rare disease and upcoming product launches, driving growth of established brands in Belgium and the Netherlands.
Role type
Brand Manager (Healthcare)
Builds
Innovative therapies and established pharmaceutical brands for patients in the cardiorenal and rare disease space.
Domain
Pharmaceuticals / Healthcare / Cardiorenal & Rare Diseases
Deliverable
product features
Required skills
Strategic planning, multichannel marketing, market analysis, stakeholder management, tender management, budget management, ROI analysis, partnership development
Preferred skills
Hospital business experience, orphan drugs/rare diseases experience, digital marketing knowledge
Technologies
Digital marketing channels, tender platforms
Responsibilities
Lead development and execution of strategic plans for the portfolio; Develop and execute patient-centric marketing campaigns; Seek new business opportunities and optimize partnerships with GPOs; Monitor and report on marketing effectiveness and budget; Prepare positioning and strategy for price and reimbursement; Ensure compliance with EU GDP/GMP guidelines.
Seniority
Mid-Senior, hands-on IC