Brand Manager - Hereditary angioedema
Core
Lead strategic planning and execution of patient-centric marketing campaigns for Hereditary Angioedema (HAE) products in the Benelux region, focusing on hospital market penetration and commercial success.
Role type
Brand Manager (Healthcare/Pharma)
Builds
Patient-centric marketing campaigns, digital multichannel strategies, and hospital market partnerships for orphan drugs.
Domain
Healthcare / Pharma / Orphan Drugs / Immunology
Deliverable
product features
Required skills
Strategic planning, market analysis, digital marketing, stakeholder management, tender management, budget analysis, pricing strategy, compliance knowledge
Preferred skills
Hospital business experience, orphan drugs/rare diseases experience, scientific degree
Technologies
Digital marketing channels, tender systems
Responsibilities
Develop and execute tactical marketing plans to achieve commercial value and volume; manage partnerships with GPOs, key opinion leaders, and patient organizations; monitor market changes and competitive intelligence; prepare positioning and strategy for price and reimbursement; ensure compliance with EU GDP/GMP guidelines.
Seniority
Mid-Senior, hands-on IC