Mgr Customer Marketing
Core
Partner with local sales teams to define and execute go-to-market strategies across owned, earned, and paid channels for CME Group's value proposition in Europe, Middle East, and Africa.
Role type
Manager, Customer Marketing
Builds
Localized digital campaigns, events, and content assets to acquire customers and generate revenue.
Domain
Financial services / Derivatives marketplace
Deliverable
product features
Required skills
Multi-channel digital marketing strategy, cross-functional team leadership, event management and ROI analysis, marketing analytics interpretation, B2B/B2C marketing experience, proficiency in Google Cloud Products, Salesforce, and Google Analytics
Preferred skills
Mandarin fluency, financial services or fintech industry experience, agency digital marketing/ad tech background, Marketing Cloud knowledge, MBA
Technologies
Google Cloud Products, Salesforce, Google Analytics, Marketing Cloud
Responsibilities
Develop and execute digital strategies to acquire customers and generate revenue; Collaborate with cross-functional teams to create marketing content including whitepapers, case studies, and social media posts; Manage local conferences and customer-facing events to ensure clear understanding of event processes and measurable outcomes; Develop strategic plans with the Education team to grow brand awareness; Optimize and analyze messages across integrated marketing channels; Provide marketing support to the Sales team for client expansion and upsell.
Seniority
Manager, hands-on IC
