Brand Associate Manager
Core
Execute global marketing strategy and launch readiness for Ultomiris in PNH and HSCT-TMA, driving transformational benefits for patients worldwide.
Role type
Senior Brand Associate Manager (Pharmaceuticals)
Builds
Global differentiation campaigns, patient narratives, digital content, and enablement playbooks for local teams.
Domain
Rare disease hematology (PNH, HSCT-TMA)
Deliverable
product features
Required skills
Strategic marketing planning, global launch execution, cross-functional collaboration, budget management, regulatory compliance, campaign development, brand performance tracking, sales enablement, stakeholder liaison
Preferred skills
Advanced degree (MBA/MSc/PhD), data analytics proficiency, broad external partner network management
Technologies
Data analytics tools
Responsibilities
Execute key global tactics aligned with strategic imperatives; lead global rollout of differentiation campaigns; coordinate cross-functional meetings and enablement sessions; generate insights to inform global strategy; manage project timelines and budgets for subset of markets; create and review promotional materials; track brand and competitor performance; develop sales force materials; coordinate special studies and initiatives; contribute to budget planning and resource allocation.
