(Senior) Brand Manager, Hematology - HCM
Core
Manage the hematology brand/therapeutic area by developing and implementing marketing plans, managing P&L, and driving brand strategy to achieve business objectives.
Role type
Senior Brand Manager (Hematology)
Builds
Prescription medicines in Hematology
Domain
Biopharmaceuticals / Healthcare
Deliverable
product features
Required skills
Pharmaceutical brand management, P&L management, cross-functional collaboration, vendor management, market research analysis, KOL engagement, digital strategy execution, project management, regulatory navigation
Preferred skills
MBA, consumer/managed markets promotion experience, insight/market research experience, sales leadership experience, emerging market role experience
Technologies
Omni-channel platforms, digital campaign tools
Responsibilities
Develop brand narrative and KPIs, execute customer engagement plans, manage content calendars and deployment, conduct market research, plan budgets and operational finances, lead cross-functional projects, coach marketing team members
Seniority
Senior, hands-on IC with team leadership
