Director, U.S. HCP Marketing Strategy, HSCT-TMA
Core
Leading US commercial launch preparation and execution for a new TMA indication, including HCP strategies, brand plans, and market shaping tactics.
Role type
Director, US HCP Marketing Strategy
Builds
Launch plans, brand value propositions, and HCP engagement programs for a new Alexion product indication.
Domain
Biopharma / Hematology & Nephrology / Rare Diseases
Deliverable
product features
Required skills
US commercialization strategy, rare disease market access, launch execution, KOL engagement, cross-functional leadership, project management, budget management, regulatory compliance
Preferred skills
MBA/MSc/PharmD, Director-level marketing experience, Hematology/Transplantation/Immunology domain expertise, multi-disciplinary care team influence
Technologies
None stated
Responsibilities
Lead US commercial launch preparation and execution for a new TMA indication; Create and execute brand plans including disease education and HCP initiatives; Develop commercial insights generation plans via market research and advisory boards; Refine launch brand value proposition and message platform; Develop launch strategy across personal and non-personal channels; Manage brand AOR and launch budget; Monitor and evaluate launch performance metrics
Seniority
Director, hands-on IC with strategic oversight