Senior Manager/Associate Director-Marketing (Rare Disease)
Core
Lead the cross-functional Brand Team to develop brand strategy, optimize product portfolios, and drive market share for AstraZeneca's rare disease products.
Role type
Senior Manager/Associate Director, Pharmaceutical Marketing (Rare Disease)
Builds
Brand strategies, product launch plans, promotional campaigns, and training programs for rare disease therapies.
Domain
Healthcare / Pharmaceuticals / Rare Diseases
Deliverable
product features
Required skills
Therapeutic Area strategy, product portfolio management, clinical support program development, sales forecasting, budget management, KOL relationship management, cross-functional collaboration, campaign execution, market insight generation
Preferred skills
MBA, new product launch experience, proficiency in MS Office
Technologies
MS Office
Responsibilities
Develop Therapeutic Area Strategy and optimize product fit; manage marketing mix and promotional efforts; lead patient and customer insight generation; execute brand budgets and promotional campaigns; build global AZ network and relationships with KOLs; collaborate with sales and medical teams for launch execution.
Seniority
Senior Manager/Associate Director, hands-on leadership