Healthcare Segment Marketing Manager
Core
Own Healthcare segment marketing strategy and execution for the Americas, serving as the marketing lead for Rackspace's corporate Healthcare narrative.
Role type
Senior individual contributor segment marketing manager
Builds
Integrated, account- and pipeline-focused marketing programs spanning ABM, field, and executive engagement
Domain
B2B Technology / Healthcare
Deliverable
product features
Required skills
Account-Based Marketing (ABM), B2B Demand Generation, Segment & Go-to-Market Strategy, Integrated Campaign Development, Budget Management, Agency and Vendor Oversight, Performance Optimization, Healthcare Market Knowledge, Alliance Ecosystem Management
Preferred skills
Familiarity with Healthcare ecosystem, buyer landscape, industry communities, regulatory considerations (PHI, HIPAA, data sovereignty)
Technologies
HubSpot, Salesforce
Responsibilities
Own Healthcare segment marketing strategy and execution for the Americas; Develop and execute integrated, omnichannel Healthcare programs to generate qualified leads and influence pipeline; Partner with Healthcare Sales to identify priority accounts and establish marketing plays; Build and sustain Rackspace's presence across key Healthcare communities; Develop and manage the Healthcare marketing budget; Measure marketing performance and optimize program ROI.
Seniority
Senior, hands-on IC