Senior Manager - Digital Analytics
Core
Leading a team to execute and scale media measurement and campaign analytics outputs, ensuring insights are consistent, actionable, and tied to brand objectives for in-flight optimization and future planning.
Role type
Senior Manager, Digital Analytics (Marketing Investment Optimization)
Builds
Enterprise standards for campaign & digital analytics processes, cross-channel scorecards, and benchmarks for digital, HCP, and DTC channels.
Domain
Healthcare/Pharma marketing analytics and media measurement
Deliverable
dashboards & analysis
Required skills
Media and campaign analytics, Digital measurement and analytics instrumentation, Performance goal setting, Executive-ready reporting, People leadership, Strategic thinking, Organizational influence, Data quality management, Cross-functional collaboration
Preferred skills
Experience with media and measurement platforms (ad servers, DSPs, paid social/search, web analytics), Experience in pharma/healthcare/regulated marketing, Owning enterprise media measurement standards, Deep expertise in media/campaign analytics, Digital measurement instrumentation, Performance goal setting, Influencing senior stakeholders
Technologies
Ad servers, DSPs, Paid social, Search, Web analytics platforms
Responsibilities
Execute integrated analytics strategy connecting media performance, measurement frameworks, and optimization recommendations; Guide interpretation of key media performance metrics; Scale enterprise standards for analytics processes; Serve as senior point of view on measurement validity and data quality; Manage and mentor Managers and Analysts; Build a leadership bench; Set expectations for analytical rigor and executive-ready storytelling.
Seniority
Senior Manager, hands-on leadership with strategic influence