Marketing & Business Intelligence Manager
Core
Lead analytics services and design analyses for marketing initiatives across broadcast, online, and search channels to improve client marketing program effectiveness.
Role type
Manager, Marketing & Business Intelligence
Builds
Actionable marketing intelligence and measurement solutions for client campaigns
Domain
Digital Marketing & Data Analytics
Deliverable
dashboards & analysis
Required skills
Data interpretation, Statistical modeling, Data visualization, Digital analytics platforms, Cloud data warehousing, A/B testing design, Client reporting, Process documentation, Team mentorship
Preferred skills
Masters degree, People management, Google Gemini expertise, Multichannel media strategy
Technologies
AWS, Alteryx, BigQuery, Looker, Power BI, Snowflake, Tableau, Excel, Google Analytics, Google Ads, SEMrush
Responsibilities
Lead client reporting discussions and presentations, Design and interpret in-market tests, Train junior colleagues on dashboard creation, Oversee data consolidation and validation, Develop comprehensive measurement plans, Mentor junior colleagues in data practices
Seniority
Manager, mid-level leadership