Digital Marketing Analytics Manager-Vice President
Core
Lead end-to-end digital marketing strategy and execution across public/secure/owned channels to drive qualified traffic, pipeline, and conversions by shaping how campaigns are planned, tested, and measured.
Role type
Senior IC Digital Marketing Analytics Manager
Builds
Digital marketing campaigns, performance reports, impact models, and financial business cases
Domain
Financial services / Digital Marketing Analytics
Required skills
SQL, Python/SAS/R, Adobe Analytics, Snowflake, financial analytics, experimentation design, stakeholder communication, data quality management, team coaching
Preferred skills
Attribution and incrementality measurement, scalable measurement frameworks, advanced experimentation expertise, analytics process automation, mentoring analysts
Technologies
Adobe Analytics, CJA, Snowflake, Python, SAS, R
Responsibilities
Lead end-to-end digital marketing strategy and execution; Manage stakeholder relationships for assigned marketing partners; Define experimentation strategies; Build impact models and financial business cases; Produce clear performance reporting and post-test readouts; Coach and develop junior team members
Seniority
Senior, hands-on IC
