Manager, Brand Marketing (TNF)
Core
Strategic Product Marketing Manager bridging Brand Marketing and Merchandising to translate product strategies into consumer narratives and drive brand equity.
Role type
Senior IC Product Marketing Manager
Builds
Product positioning frameworks, hero product launch strategies, annual GTM roadmaps, and omnichannel narratives
Domain
Retail / E-commerce / Consumer Goods
Deliverable
product features
Required skills
Product positioning, Go-to-market strategy, Hero franchise development, Omnichannel marketing, Portfolio analysis, Cross-functional leadership, Roadmap planning, Consumer insights translation
Preferred skills
DTC and retail marketing experience, Data-driven decision making, Project management
Technologies
None stated
Responsibilities
Develop product positioning and messaging architectures; Lead hero product incubation and launch strategies; Own annual product marketing roadmap and seasonal GTM planning; Partner with cross-functional teams to align product stories across channels
Seniority
Senior, hands-on IC
