Product Marketing Manager (m/w/d)
Core
Responsible for positioning, go-to-market strategy, and launch execution of commercial B2B and B2C products to ensure clear differentiation and successful market activation.
Role type
Product Marketing Manager
Builds
Commercial B2B and B2C products for a global job platform
Domain
Technology / Recruitment / SaaS
Deliverable
product features
Required skills
Product positioning, Go-to-market strategy, Cross-functional team orchestration, Sales and marketing material creation, Launch planning, Competitive analysis, KPI definition and tracking, Messaging development
Preferred skills
Subscription or platform model experience, GenAI and LLM tools proficiency, Analytical abilities, Storytelling
Technologies
GenAI tools, LLM tools (Claude, Copilot, Gemini)
Responsibilities
Develop and refine product positioning, value proposition, and messaging; Plan and execute go-to-market strategies for new products and features; Orchestrate cross-functional teams for consistent communication; Create sales and marketing materials and conduct enablement; Manage launch planning and implementation including campaign activation; Conduct competitive analysis and utilize internal insights for data-driven decisions; Define, track, and optimize product marketing KPIs; Continuously evolve messaging and measures based on performance data and feedback
Seniority
Mid-level, hands-on IC