Digital Commerce & MarTech Manager
Core
Lead eCommerce, social commerce, and shoppable media efforts to drive shopper conversion and redefine customer engagement strategies across the digital landscape.
Role type
Digital Commerce & MarTech Manager
Builds
Digital commerce strategies, multi-channel marketing campaigns, and retail technology integrations for a portfolio of food brands.
Domain
Food & Beverage / Digital Commerce
Deliverable
product features
Required skills
eCommerce strategy, digital marketing (SEO, content, social, web, API), PIM/DAM/CRM/CMS proficiency, budget management, vendor relationship management, data analytics, system optimization
Preferred skills
Strategic problem solving, team leadership, innovation in pilot programs, financial acumen
Technologies
PIM, DAM, CRM, CMS, Microsoft Suite
Responsibilities
Lead eCommerce and social commerce initiatives; introduce new technologies to retail partners; optimize performance and digital marketing; set metrics and multi-channel strategies; enhance product content and SEO; deploy marketing tools ensuring compliance; manage multi-million-dollar budgets and vendor contracts; support email marketing and customer segmentation; drive cross-team collaboration and systems integration; ensure user experience best practices; lead team development and coaching.
Seniority
Mid-Senior, hands-on IC with leadership responsibilities