Associate Manager, Channel Marketing-Retail
Core
Lead data-driven marketing plans and activations for retail partners with Alcon's US Vision Care Lens Channel Marketing Team.
Role type
Associate Manager, Channel Marketing
Builds
Marketing plans, assets, and activation programs for Key Account Retailers
Domain
Healthcare / Eye Care / Retail Marketing
Deliverable
product features
Required skills
Customer/stakeholder relationship management, Brand marketing, Shopper marketing, Project management, Data analytics, Budget management, Compliance management
Preferred skills
Marketing, Customer Marketing, Sales Support, Account Management, Business Analytics, Microsoft PowerPoint, Microsoft Excel
Responsibilities
Collaborate with Key Account leads to understand customer needs and implement solutions; Develop and execute marketing plans from strategy to delivery; Manage internal and external creative agency partners; Shape content and engage in customer meetings as marketing subject matter expert; Conduct post-program analysis to understand impact/ROI; Lead customer event sponsorships from compliance to delivery; Lead customer meeting preparation and follow-up; Contribute to annual customer planning and business reviews; Manage budgets including spend tracking and reconciliation; Coordinate Direct-to-Patient, ECP, retail media, and customer-specific activation programs; Lead internal material review and approval processes.
Seniority
Associate Manager, hands-on IC