Senior Marketing Manager (Development & District)
Core
Lead integrated marketing strategies for a mixed-use development portfolio in Orange County, serving prospective tenants, brokers, and district guests.
Role type
Senior Marketing Manager (Development & District)
Builds
Brand positioning, demand generation, and audience engagement for a dynamic mixed-use development portfolio.
Domain
Real Estate / Mixed-Use Development / Hospitality
Deliverable
product features
Required skills
Integrated marketing strategy, cross-functional leadership, project management, audience segmentation, budget management, agency/vendor management, brand storytelling, market intelligence analysis, multi-channel campaign execution, stakeholder alignment
Preferred skills
Experience in real estate, mixed-use development, or hospitality; marketing complex destinations/developments
Technologies
Microsoft Office, digital marketing platforms, CRM, analytics tools, creative platforms
Responsibilities
Develop and execute integrated, multi-channel marketing strategies; Translate business priorities into actionable marketing plans; Identify market opportunities and develop proactive campaigns; Lead initiatives from concept through execution and analysis; Manage brand materials across physical and digital channels; Partner with creative, media, and agency teams; Collaborate with Development, Leasing, Sales, and Operations teams; Develop audience-specific strategies for tenants, brokers, and guests; Refine strategies using audience insights and performance data; Manage agency partners and marketing budgets.