Trade Marketing Manager
Core
Develop and execute customer-focused trade marketing strategies to drive category growth and strengthen retail partnerships for Vision Care products in the UK.
Role type
Trade Marketing Manager
Builds
Trade marketing programmes, promotional campaigns, category management initiatives, and merchandising activities
Domain
Healthcare / Optical / Vision Care
Deliverable
product features
Required skills
Trade marketing, Category management, Key account management, Joint business planning, Retail partnership development, Market analysis, Data-driven decision making
Preferred skills
Healthcare, FMCG, consumer goods, medical devices, or optical/vision care industry experience
Technologies
None stated
Responsibilities
Partner with Key Account Managers and retail customers to develop and execute Joint Business Plans; Create and implement trade marketing programmes and promotional campaigns; Work cross-functionally with Brand Marketing, Professional Education, Sales, and Commercial teams; Analyze customer performance, market trends, and competitive activity; Measure programme effectiveness and communicate results to stakeholders
Seniority
Mid-level, hands-on IC