Sr. Manager, Sales Strategy - OTC
Core
Develop and execute commercial strategies for OTC products, driving sustainable growth and optimizing trade investments across channels and customers.
Role type
Senior Manager, Sales Strategy (OTC)
Builds
Annual operating plans, long-range plans, strategic business reviews, and trade promotion optimization tools/processes
Domain
Consumer Health / OTC Sales Strategy
Deliverable
product features
Required skills
Strategic planning, performance analysis, process improvement, customer segmentation, trade investment optimization, integrated business planning (IBP), pricing and promotional effectiveness, cross-functional project leadership, executive-level insight generation, financial analysis, business planning, data visualization
Preferred skills
CPG or Consumer Health Sales Strategy experience, complex cross-functional initiative leadership, advanced Excel and PowerPoint proficiency, customer segmentation, trade investment management, category management, forecasting, revenue growth management, TPM/TPO familiarity, syndicated data analysis, retail measurement, shopper insights, omnichannel strategy
Responsibilities
Develop and refine customer, channel, and category growth strategies; Lead initiatives to improve trade spending effectiveness and promotional ROI; Facilitate cross-functional planning processes aligning commercial objectives with operational capabilities; Develop executive-level insights and recommendations using internal and external data; Lead cross-functional initiatives from concept through implementation
Seniority
Senior, hands-on IC with leadership responsibilities
