Sr. Manager, Sales Strategy - OTC
Core
Develop and execute commercial strategies for OTC (Over-The-Counter) products, focusing on customer segmentation, channel strategy, trade investment optimization, and integrated business planning to drive revenue growth.
Role type
Senior Manager, Sales Strategy
Builds
Annual operating plans, long-range plans, strategic business reviews, and trade promotion optimization tools.
Domain
Consumer Health / Ophthalmics
Deliverable
product features
Required skills
Strategic planning, performance analysis, process improvement, cross-functional leadership, financial analysis, business planning, executive presentation development, project management, stakeholder influence.
Preferred skills
CPG or Consumer Health Sales Strategy experience, direct selling experience, customer segmentation, trade investment management, category management, forecasting, revenue growth management, TPM/TPO familiarity, syndicated data analysis, retail measurement, shopper insights, omnichannel strategy.
Responsibilities
Develop customer, channel, and category growth strategies; lead trade spending effectiveness initiatives; facilitate cross-functional integrated business planning (IBP); develop executive-level insights and recommendations; lead cross-functional strategic projects from concept to implementation.
Seniority
Senior, hands-on IC with leadership responsibilities
