Director, Loyalty & Membership
Core
Lead the creation and evolution of a district-wide loyalty and membership program to drive guest engagement, visitation, and business performance across entertainment, hospitality, and mixed-use venues.
Role type
Director, Loyalty & Membership (Strategy & Operations)
Builds
A scalable, operational loyalty program and the supporting organization
Domain
Live entertainment, sports, hospitality, mixed-use real estate
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Loyalty program strategy, lifecycle marketing, program operations, cross-functional leadership, vendor management, data analytics, business case development, change management
Preferred skills
Experience scaling programs in complex consumer environments, real estate economics knowledge
Technologies
CRM platforms, loyalty technology stacks, data analytics tools
Responsibilities
Translate membership strategy into an executable multi-year roadmap; Own the member journey from acquisition to retention; Establish day-to-day operating models and governance; Drive business performance through targeted campaigns and offers; Manage vendor relationships and platform configuration; Build the future Loyalty Operations organization
Seniority
Director, hands-on IC with strategic oversight