Master Thesis within After Sales
Core
Investigate customer adoption of leasing and service-based offerings, analyze decision-making factors, and design value propositions to increase adoption in the B2B construction sector.
Role type
Master Thesis Researcher (Market Research & Strategy)
Builds
Customer insights, offer design, and sales execution strategies for service-based business models.
Domain
Construction equipment, Aftermarket services, B2B marketing
Deliverable
research
Required skills
customer behavior analysis, value communication, commercial business development, offer packaging, pricing logic
Preferred skills
Industrial Engineering & Management, Marketing, Strategy, Business Development
Responsibilities
Investigate customer adoption barriers, analyze market and segment differences, design value propositions, evaluate leasing vs. ownership preferences.
Seniority
Master's student (30 ECTS)