Digital Analytics Manager
Core
Lead a global team to oversee the development and enhancement of digital analytics tools and platforms (GA4, Adobe Target) to support data-driven decision-making and customer experience optimization.
Role type
Senior IC Digital Analytics Manager
Builds
Global web analytics ecosystem, custom tagging solutions, dashboards, and data governance strategies
Domain
Digital Marketing / Web Analytics / Data Infrastructure
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Google Analytics 4 (GA4), Google Tag Manager, Adobe Analytics, Product Management, HTML/CSS/JavaScript, SQL, Data Governance, Market Research, Project Management
Preferred skills
Adobe Target, Data Layer architecture, Machine Learning integration
Technologies
Google Analytics 4, Google Tag Manager, Adobe Target, Adobe Analytics
Responsibilities
Lead web analytics ecosystem implementation; Build analytics tag, event, integration, and platform roadmap; Lead global adoption of GA4; Identify tracking opportunities to drive customer experience; Support major web development projects with custom event tagging; Create bespoke tagging solutions and advise stakeholders; Develop documentation and training materials; Collaborate with cross-functional teams on product requirements; Conduct market research and competitive analysis; Prepare executive reports; Integrate advanced analytics and ML models into products.
Seniority
Senior, hands-on IC with team leadership