Manager, Site Optimization
Core
Creating and maintaining ad hoc digital reporting, enterprise-level analytics solutions, and web analytics dashboards for NASCAR's websites and mobile applications.
Role type
Manager, Site Optimization (Data Operations)
Builds
Enterprise analytics solutions, web analytics dashboards, scheduled reporting, and audience segments.
Domain
Sports marketing, digital analytics, and data operations.
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Adobe Tag Manager, SQL, Tableau, Adobe Analytics, Adobe Audience Manager, Adobe Experience Platform, Google Analytics, Snowflake, data visualization, data mining, data modeling, QA code deployments, database querying, audience segmentation.
Preferred skills
Mobile technologies, cross-functional team leadership, strategic thinking, high-level digital counsel.
Technologies
Adobe Tag Manager, Tableau, SQL, SAP, Adobe Analytics, Adobe Audience Manager, Adobe Experience Platform, Google Analytics, Snowflake.
Responsibilities
Own Adobe Tag Manager implementation across 15+ websites and 2+ mobile apps; build, validate, and troubleshoot tag deployments; maintain digital analytics tracking code procedures; create and support web QA tools; provide cohesive reporting on audience segmentation; roll out data collection efforts; deliver reporting requests and weekly KPI dashboards; support software integrations and feature requests; create documentation and system inventory; resolve reporting issues; assist in executing daily operations plans.
Seniority
Manager, hands-on IC with team support
