Associate Digital Product Marketing Manager
Core
Strategize and execute digital marketing strategies to foster client awareness, engagement, and acquisition for an investment firm's digital ecosystem.
Role type
Associate Digital Product Marketing Manager
Builds
Digital marketing experiences and personalized client journeys across websites, mobile apps, and social media
Domain
Financial Services / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, Cross-functional team leadership, CMS and MarTech stack proficiency, Customer insight analysis, A/B and multivariate testing, Data-driven decision making
Preferred skills
Financial services industry experience, UX/UI principles familiarity, Adobe Marketing Cloud experience
Technologies
Google Analytics, Adobe Analytics, Salesforce Marketing Cloud, Adobe Experience Manager
Responsibilities
Lead cross-functional teams to design and deploy digital marketing experiences, Develop and execute strategies driving client acquisition and retention, Monitor and analyze performance metrics to drive optimization, Collaborate with Product Managers and UX/UI Designers to deliver cohesive digital initiatives, Act as a thought leader and mentor within the Digital Experience team, Partner with web production teams for end-to-end content creation
Seniority
Associate, hands-on IC
