Marketing & Communications Director
Core
Strategic leader designing and managing a comprehensive suite of online program management (OPM) marketing services to attract, convert, and retain online learners at scale for Washington State University Global Campus.
Role type
Senior IC marketing director (higher education online programs)
Builds
Marketing infrastructure, systems, and processes for online degree and certificate programs
Domain
Higher education / Online Program Management (OPM)
Deliverable
product features
Required skills
Brand strategy, digital marketing, enrollment marketing, market research, performance analytics, multi-channel campaign execution, vendor management, project management
Preferred skills
Higher education enrollment marketing, OPM organization experience, student recruitment funnel knowledge, CRM systems expertise, marketing automation platforms
Technologies
Paid search, social media, email marketing, CRM (Slate, Salesforce), marketing automation platforms
Responsibilities
Develop and execute multi-channel marketing campaigns driving lead generation and enrollment; manage digital marketing channels including paid search, social media, and email; use marketing analytics to assess campaign performance; manage external vendors and agencies; oversee brand strategy and digital marketing for Global Campus OPM services
Seniority
Senior, hands-on IC
