Director, Marketing - Coca-Cola Trademark Meals & Zero
Core
Lead end-to-end brand strategy, business planning, and execution for Coca-Cola Meals & Zero in Thailand, translating global priorities into locally relevant programs to drive growth, equity, and profitability.
Role type
Senior IC marketing director (FMCG)
Builds
Localized brand campaigns, innovation launches, and commercial execution plans for Coca-Cola Meals & Zero in Thailand
Domain
Fast-Moving Consumer Goods (FMCG) / Beverage Industry
Deliverable
product features
Required skills
Brand strategy, Business planning, Innovation management, Channel strategy, Digital marketing, Financial analysis, Consumer insights, Stakeholder influence, Data analytics, Leadership
Preferred skills
Matrix organization experience, Agile methodology, Storytelling
Technologies
Alteryx, Google Analytics, Microsoft Power BI, SQL, Tableau
Responsibilities
Lead end-to-end brand strategy and business planning; Translate global strategies into localized campaigns; Partner with commercial and franchise teams; Oversee resource allocation and ROI optimization; Collaborate on new product variants; Track brand performance against KPIs; Coach and develop marketing talent.
Seniority
Senior, hands-on IC