Director, Marketing - Fanta
Core
Lead the growth of Fanta in Thailand by defining brand strategy, driving business performance, and delivering impactful marketing initiatives.
Role type
Director, Marketing (FMCG)
Builds
Brand plans, consumer experiences, new product launches, and marketing activations for Fanta in Thailand.
Domain
Fast-Moving Consumer Goods (FMCG) / Beverages
Deliverable
product features
Required skills
Brand strategy, Business growth, Data analysis, Innovation management, Stakeholder influence, Commercial acumen, Project management
Preferred skills
Experience with Nielsen/Kantar, Matrix organization navigation, Storytelling
Technologies
Nielsen, Kantar, Microsoft Office Suite (PowerPoint, Excel)
Responsibilities
Develop long-term growth strategy, Partner with Insights team, Own brand performance tracking, Launch new products/flavors, Lead annual brand planning, Manage marketing investments, Collaborate with bottlers and commercial teams, Influence cross-functional teams
Seniority
Director, strategic leadership & execution