Senior Manager, RGM OBPPC E-Comm
Core
Develops and executes digital-native RGM and OBPPC strategies to drive growth across acquisition, conversion, repeat purchase, subscriptions, and loyalty for the U.S. eCommerce business.
Role type
Senior Manager, eCommerce Strategy & Growth
Builds
Digital commerce growth strategies, annual business plans, and test-and-learn programs for pure-play, omnichannel, marketplace, and subscription models.
Domain
Consumer Packaged Goods (CPG) / eCommerce
Deliverable
product features
Required skills
eCommerce growth strategy, subscription economics, customer lifetime value (LTV), cohort analysis, digital pricing, marketplace dynamics, unit economics modeling, cross-functional leadership, SQL, Tableau/Power BI, Adobe/Google Analytics.
Preferred skills
Experience with Amazon, Walmart.com, Chewy, Instacart, DoorDash, Uber Eats, Shopify; familiarity with Apollo, CAPS, Nielsen, or Stratum.
Responsibilities
Develop digital commerce growth strategies; lead cross-functional workstreams to uncover growth opportunities; build digital-native RGM capabilities; conduct gap-to-plan and cohort-performance analysis; identify opportunities to improve contribution margin and LTV; establish ongoing digital performance reporting.
Seniority
Senior Manager, strategic planning & execution