Senior Manager, Integrated Marketing (6-Month Contract)
Core
Adapt and amplify North America Operating Unit marketing plans for the Canadian marketplace, leading unique Canadian projects and collaborating with internal and external teams to drive brand growth and profitability.
Role type
Senior Manager, Integrated Marketing
Builds
Integrated marketing communication plans, Canadian operating plans, and region-specific brand programs
Domain
Consumer Packaged Goods (CPG) / Beverage Industry
Deliverable
product features
Required skills
Brand strategy, Integrated marketing communication, Agency management, Budget stewardship, Stakeholder collaboration, Market adaptation, Storytelling, POS and packaging compliance
Preferred skills
French Canadian fluency, CPG/Beverage industry experience, Social/Digital/Mobile technologies
Technologies
Adobe Illustrator, Adobe Photoshop, Digital marketing tools
Responsibilities
Adapt NAOU category and brand plans for Canada, Lead customization of integrated marketing plans, Partner with Franchise Leadership on market opportunities, Develop briefs for agencies and suppliers, Build Canadian Operating Plan, Ensure trademark and investment protection, Manage budget
Seniority
Senior Manager, hands-on leadership