Head of Growth
Core
Own the strategy and execution to grow Midnite's Canadian casino business, translating strategy and P&L into an integrated Growth plan.
Role type
Senior IC growth leader (performance marketing & brand)
Builds
Canadian casino business growth
Domain
Gaming / Sports betting
Required skills
performance marketing, brand building, customer value management, cross-functional leadership, media investment optimization, marketing mix modelling, attribution, team building, commercial judgement
Preferred skills
gaming experience, fintech background, regulated consumer-technology experience
Technologies
media platforms, CRM, attribution tools, marketing mix modelling platforms
Responsibilities
Own Canadian market and brand Growth strategy and integrated annual/quarterly plan; Recommend deployment of investment envelope across media and player bonuses; Stay close to flexible, data-driven media investment and optimization; Align Brand, Media, CRM and Affiliates around shared Canadian priorities; Partner with Canada GM, Product, Commercial and central teams on go-to-market plan; Balance short-term acquisition with brand development, retention, cross-sell and long-term player value; Own Canada Growth performance narrative and connect channel activity to P&L outcomes; Build and develop a high-performing Canadian Growth team
Seniority
Senior, hands-on IC
