Manager, Brand Management, Schweppes
Core
Drive brand growth strategies, business plans, and innovations for Schweppes across mainland China, Hong Kong, and Taiwan to fuel equity and market share growth.
Role type
Manager, Brand Management (FMCG)
Builds
Brand initiatives, marketing communications plans, and product/package innovations for the Schweppes portfolio.
Domain
Fast-Moving Consumer Goods (FMCG), Beverage Industry
Deliverable
product features
Required skills
Brand Strategy, Business Planning, Consumer Insights, Market Analysis, Project Management, Budget Management, Cross-functional Leadership, Social & E-commerce Marketing, New Product Development
Preferred skills
Data Strategies, Design Thinking, Influencer Marketing, Omnichannel Interactions, Sustainability, AI Concepts
Technologies
Social Media, E-commerce Platforms, Data Analytics Tools
Responsibilities
Develop and execute brand growth strategies and business plans; Lead local competition defense strategies; Plan and execute brand marketing calendars and promotional activities; Manage marketing budgets; Analyze market and consumer environments to form recommendations; Collaborate with internal and external stakeholders and agency partners.
Seniority
Manager, hands-on leadership