Director, Shopper Marketing, Advanced Hydration
Core
Lead shopper marketing strategy and execution for key retail customers to drive brand goals and influence purchasing behavior for advanced hydration brands.
Role type
Director, Shopper Marketing Strategy
Builds
Retailer marketing strategies, annualized shopper marketing plans, and tactical implementations for BODYARMOR, POWERADE, smartwater, and vitaminwater.
Domain
Consumer Packaged Goods (Beverages) / Retail Media
Deliverable
product features
Required skills
Shopper Marketing, Retail Media Networks, Channel Management, Marketing Strategy, Budget Management, Stakeholder Management, Project Lifecycle Management, Data Analysis, Team Leadership
Preferred skills
Convenience retail expertise, Media agency management, Strategic planning
Technologies
Microsoft Office Suite (PowerPoint, Excel, Word)
Responsibilities
Develop foundational retailer marketing strategies and tactical plans; Manage a $4M+ working budget and media agency performance; Collaborate with Sales, Corporate Marketing, and Field teams; Execute comprehensive annualized shopper marketing plans; Conduct post-program analysis and reporting; Build relationships with key retailer counterparts.
Seniority
Director, strategic leadership with hands-on execution