Sr. Key Account Manager - West Convenience Retail
Core
Manage and develop key retail accounts (Circle K West, Maverick) to drive strategic sales execution and financial objectives for the Advanced Hydration division.
Role type
Sr. Key Account Manager (National Accounts)
Builds
Promotional plans and shopper marketing initiatives for BODYARMOR, Powerade, vitaminwater, and smartwater
Domain
Beverage / Convenience Retail
Deliverable
product features
Required skills
National Account Management, Syndicated Data analysis, Business Negotiation, DSD Network management, Budget management, Strategic planning
Preferred skills
Channels Strategy, Market Segmentation, KPI tracking, Business Development
Technologies
IRI, Nielsen, Microsoft Office, PowerPoint, Excel, PBI
Responsibilities
Lead planning and execution of promotional plans using industry data; Partner with Sales and Marketing to maximize financial investment; Identify opportunities and establish goals for assigned territory; Analyze account performance using syndicated data and bottler reports; Execute shopper marketing initiatives and price package plans; Present customer results to senior leadership.
Seniority
Senior, hands-on IC