Senior Manager, Connections and Media
Core
Building and orchestrating best-in-class brand Connections plans across paid, earned, owned, and shared marketing touchpoints for the North American Operating Unit.
Role type
Senior Manager, Integrated Media Planning & Investment
Builds
Integrated communication plans and paid media investment strategies for priority brands
Domain
Consumer Packaged Goods (CPG) / Media Planning
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated communication planning, Audience planning, Paid media planning, Media investment strategy, Marketing Mix Modelling, Full funnel measurement, Programmatic media, Digital media networks, Social media strategy, Cross-functional leadership
Preferred skills
CPG industry experience, Large multi-channel campaign execution, Agency partnership management
Technologies
Broadcast, Online Video, Radio, Digital, Mobile, Search, OOH, Print, Social, Programmatic, Retail media networks
Responsibilities
Develop prioritized investment strategies across paid, earned, owned, and shared connection points; Interpret consumer insights and trends to develop communication strategies; Direct negotiations and execution of paid media investments; Manage industry partners and agency deliverables; Translate business objectives into strategic briefs for agencies
Seniority
Senior, hands-on IC with strategic oversight