Director, Ecommerce Marketing, Walmart
Core
Lead end-to-end Commerce Marketing strategy for the Coca-Cola portfolio at Walmart, accelerating digital penetration and establishing category leadership in omnichannel environments.
Role type
Director, Customer Marketing (CPG/Beverages)
Builds
Omnichannel campaigns, retail media programs, and 3–5 year customer marketing platforms for Walmart
Domain
Consumer Packaged Goods (Beverages) / Retail Media / E-Commerce
Deliverable
product features
Required skills
Customer Marketing strategy, Retail Media expertise, E-Commerce leadership, Shopper Insights, Business Analytics, Joint Business Planning, Cross-functional team leadership, Commercial acumen, Agency management
Preferred skills
MBA or advanced degree, Experience in beverages or adjacent industries, Expertise in agentic and AI-driven shopper ecosystems
Technologies
Retail media platforms, AI-driven shopper ecosystems
Responsibilities
Lead end-to-end Commerce Marketing strategy across the Coca-Cola portfolio, Develop and execute breakthrough omnichannel campaigns tailored to Walmart, Serve as a senior strategic partner to Walmart stakeholders, Partner across IMX, Connections, and creative teams to deliver integrated programs, Build and scale 3–5 year customer marketing platforms, Identify emerging opportunities and translate insights into scalable strategies
Seniority
Director, strategic leadership & cross-system influence