Director, CCTM Meals Strategy
Core
Leading the accelerated growth of The Coca-Cola trademark's Meals business across Japan and Korea by delivering prioritized growth strategies, establishing brand equity, and driving revenue and market share.
Role type
Director, Meals Strategy (FMCG)
Builds
Long-range business plans, market execution strategies, and brand communication content for Meals products.
Domain
Fast-Moving Consumer Goods (FMCG), Food & Beverage, Korea and Japan markets
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy development, Market landscape assessment, Financial and recruitment target setting, Consumer research analysis, Channel prioritization, Business planning, Stakeholder management, Strategic thinking, Project management, Leadership
Preferred skills
New product development, Creative process, Digital media strategy, Media planning, Quantitative research, Social media strategies, SWOT analysis, Group problem solving
Technologies
None explicitly stated
Responsibilities
Lead the development of the Long Range Business Plan for JSK Meals; Provide guidance on market investment strategy and channel prioritization; Lead Monthly Business Reviews to identify issues and opportunities; Act as primary brand support for Meals marketing communication and content development; Lead ideation on initiatives to drive recruitment and transactions; Connect with the Global Meals community to align on business planning and best practices.
Seniority
Director, strategic leadership