Brand Manager, Kraft Mayo and Dressings - Away From Home
Core
End-to-end ownership of brand strategy and marketing campaign execution for Kraft Mayo, Dressings, Grey Poupon, and A.1. in the foodservice unit.
Role type
Brand Manager (Foodservice/CPG)
Builds
B2B and B2C media strategies, partnership ideas, and commercialization of product/packaging innovations.
Domain
Consumer Packaged Goods (CPG) - Foodservice
Deliverable
product features
Required skills
GTM strategy, marketing plan development, cross-functional team leadership, commercialization of innovation, business analytics, campaign deployment
Preferred skills
strategic innovation direction, scrappy problem-solving, simultaneous project management
Technologies
business analytics tools
Responsibilities
Lead B2B and B2C media strategy and execution; Develop and execute one, three, and five-year growth plans; Drive commercialization of new products and packaging renovations; Facilitate execution of strategic trade programming for key customers.
Seniority
Mid-Senior, hands-on IC