Consumer & Shopper Planning Manager Colombia
Core
Developing consumer and shopper-based strategies to drive brand and business growth for premium beverage brands.
Role type
Consumer & Shopper Planning Manager
Builds
Strategic recommendations and insights for Marketing, Commercial, and Customer Marketing teams
Domain
Premium beverages (Johnnie Walker, Guinness, Tanqueray, etc.)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Advanced Nielsen Discover proficiency, leading qualitative and quantitative shopper/consumer research, strategic thinking, commercial acumen, analytical synthesis, project leadership, stakeholder influence, storytelling based on evidence
Preferred skills
Perfect Store Methodology experience
Technologies
Nielsen Discover
Responsibilities
Convert consumer and shopper understanding into growth-driving strategies; Structure and evaluate external creative work recommendations; Articulate commercial execution implications on business performance; Connect insights to brand decisions, innovation, and market execution; Synthesize multiple information sources into actionable recommendations; Lead complex projects with multifunctional teams
Seniority
Manager, hands-on IC