Senior Director, Shopper Marketing
Core
Lead end-to-end shopper engagement strategies across all channels and categories in Japan to increase basket incidence and drive shopper transactions at the point of purchase.
Role type
Senior Director, Shopper Marketing
Builds
Scalable, conversion-driving shopper experiences integrating in-store execution, retail media, and omnichannel touchpoints.
Domain
FMCG/CPG, Beverage Industry, Retail Media, Shopper Science
Required skills
Strategy development, Shopper behavior science, Retail media ecosystem management, Agency leadership, Cross-functional project leadership, Data analytics (syndicated/proprietary), Franchise-model economics understanding, Negotiation, Relationship management
Preferred skills
Beverage industry experience, Thought leadership
Technologies
Coke-ON, ID-POS, POS, Shopper panel data
Responsibilities
Define shopper marketing strategy across all channels and categories; Lead occasion-based marketing frameworks; Establish end-to-end shopper journey frameworks using scientific data; Serve as strategic counterpart to top retail partners and shape Joint Business Plans; Oversee quality content development and optimize the shopper agency ecosystem; Build and lead a high-performing shopper marketing team.
Seniority
Senior Director, Strategy & Leadership