Senior Director, Shopper Marketing
Core
Lead end-to-end shopper engagement strategies across all channels and categories to increase basket incidence and drive transactions at the point of purchase.
Role type
Senior Director, Shopper Marketing
Builds
Scalable, conversion-driving shopper experiences integrating in-store execution, retail media, and omnichannel touchpoints.
Domain
FMCG/CPG, Beverage Industry, Shopper Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategy development, Shopper behavior science, Retail media ecosystem management, Agency leadership, Cross-functional project leadership, Data analytics (syndicated/proprietary shopper data), Franchise-model economics understanding, Content creation systems design
Preferred skills
Beverage industry experience, Thought leadership in shopper marketing
Technologies
Coke-ON, ID-POS, POS, Shopper panel data
Responsibilities
Define shopper marketing strategy across all channels and categories; Lead occasion-based marketing frameworks; Establish end-to-end shopper journey frameworks using scientific data; Serve as strategic counterpart to top retail partners and shape Joint Business Plans; Oversee quality content development and optimize the shopper agency ecosystem; Build and lead a high-performing shopper marketing team.
Seniority
Senior Director, Strategy & Leadership