Director, Frontline Marketing, CBL
Core
Lead frontline marketing activation and execution to deliver strong brand presence, consumer engagement, and category growth in local markets.
Role type
Director, Individual Contributor
Builds
Localized brand activation plans, experiential marketing programs, and POS execution aligned with national strategies.
Domain
FMCG, Consumer Packaged Goods, Frontline Marketing
Deliverable
product features
Required skills
Brand Strategy, Creative Strategies, Omnichannel Interactions, Data Strategies, Audience Engagement, Revenue Growth Management, Experimentation, Design Thinking, Influencer Marketing, Sustainability
Preferred skills
AI Concepts, User Experience (UX) Design, Portfolio Strategies, System Economics
Technologies
IMX platforms, ATL & BTL tools
Responsibilities
Lead frontline marketing activation and execution; Ensure effective localization of national campaigns and NPD launches; Partner with Category teams to translate strategies into local playbooks; Drive experiential marketing and POS execution; Manage regional DME allocation and spending; Provide local market insights to partners; Lead and inspire frontline marketing teams.
Seniority
Director, Senior Leadership