Manager, Growth and Segment Marketing
Core
Lead growth and segment marketing efforts by developing omni-channel strategies, managing audience journeys, and coordinating cross-functional campaigns to drive new sales and engagement for Prudential's business units.
Role type
Manager, Growth and Segment Marketing
Builds
Omni-channel marketing plans, customer journeys, and growth campaigns
Domain
Financial Services / Digital Marketing
Deliverable
product features
Required skills
Omni-channel strategy, audience lifecycle management, lead generation, ABM, digital advertising, marketing automation, data interpretation, project management, stakeholder coordination
Preferred skills
Adobe Cloud experience, experimentation mindset, business case development
Technologies
Marketing automation platforms, analytics platforms, Adobe Cloud
Responsibilities
Translate business priorities into omni-channel growth plans; own growth and segment audiences; coordinate across channels and partner teams; use insights to inform customer journeys and test-and-learn roadmaps; track and measure campaign performance; partner with Product Marketing to embed needs into journeys; execute content and creative with external agencies; prepare leadership updates on growth initiatives.
Seniority
Manager, hands-on IC
