Director Online Platforms & Activation, Lund
Core
Lead a newly established function to unify global digital channels, campaign activation, marketing automation, and performance analysis to drive measurable demand.
Role type
Director, Global Digital Marketing & Platforms
Builds
Global digital marketing strategy, axis.com and My Axis platforms, global campaign activation, marketing automation flows, and measurement dashboards.
Domain
B2B Industrial Technology (Network Video/Security)
Required skills
Global digital marketing strategy, campaign activation, marketing automation, lead nurturing, email/newsletter communication, team leadership, organizational design, B2B indirect sales models, analytics, generative engine optimization (GEO), AI-driven discovery, marketing technology stack management.
Preferred skills
GEO/AI search experience, business-side ownership of platform change projects, experience in global organizations with central/regional collaboration.
Responsibilities
Set agenda for global digital growth and investment; own strategy for axis.com and My Axis; lead global campaign activation and performance analysis; shape digital communication and nurturing flows; build measurement and insight capability; lead GEO and AI-driven discovery initiatives; manage marketing technology stack; own global social channels; partner with regional teams; develop and structure the team.
Seniority
Director, strategic leadership with hands-on execution