Channel Marketing Specialist
Core
Build and own channel marketing plans for the UK & Ireland market, acting as a bridge between marketing and sales to shape brand presence across distribution partners.
Role type
Generalist Channel Marketing Specialist
Builds
Yearly, quarterly, and monthly channel marketing plans; local corporate and EMEA campaigns; marketing collateral and content for distribution partners.
Domain
B2B/B2C Marketing in Network Video, Security, and Surveillance
Deliverable
product features
Required skills
Marketing mix strategy, CRM and email marketing platforms, paid digital campaign management, copywriting, stakeholder relationship management, project ownership from start to finish
Preferred skills
Experience with external partners or agencies, understanding of the digital landscape, ability to prioritize multiple activities
Technologies
CRM systems, email marketing platforms, social media platforms, search engines
Responsibilities
Build and own the channel marketing plan for the UK & Ireland market; Manage budget and recommend investment strategies; Develop relationships with distribution and channel partners; Create and adapt marketing collateral and copy; Manage third-party agencies and contributors; Evaluate campaign results and optimize future activities
Seniority
Individual Contributor, mid-level specialist
