End Customer Marketing Specialist
Core
Develop and drive marketing strategy in Iberia to support sales growth, accelerate demand generation, and build brand preference for Axis's network video surveillance and security solutions.
Role type
B2B Demand Generation Marketing Specialist
Builds
Multi-channel campaigns, automated nurture tracks, and localized content for Smart City, Critical Infrastructure, and Business Intelligence segments.
Domain
IT Security / Network Video Surveillance / B2B Marketing
Deliverable
product features
Required skills
Campaign management, Account-Based Marketing (ABM), Digital marketing, Salesforce, Pardot (Marketing Cloud Account Engagement), Budget management, Content localization, Data analysis
Preferred skills
Integrated marketing experience, Strategic planning, Vendor contract management, Press relations, Website content management
Technologies
Salesforce, Pardot, Webinars, Trade show platforms
Responsibilities
Set strategic territory plans with 360° market understanding; Plan, execute, and optimize multi-channel campaigns; Identify target audiences and build automated nurture tracks; Measure, analyze, and report campaign performance; Manage local marketing budget and vendor contracts; Define and execute local communications plans; Maintain and localize local website pages.
Seniority
Mid-Senior, hands-on IC
