Key Segment Marketing Specialist – NEE
Core
Develop and execute marketing strategies tailored to high-value customer segments to drive lead generation and brand awareness across priority markets in Northern & Eastern Europe.
Role type
Key Segments Marketing Specialist
Builds
Integrated multi-channel campaigns and content strategies for key segments and industry-specific initiatives
Domain
Network video, security, and business performance technology
Deliverable
product features
Required skills
Segmentation strategy, lifecycle marketing, account-based marketing, data analysis, CRM management, marketing automation, campaign optimization, stakeholder management, project management
Preferred skills
Regional/multi-country marketing experience, content marketing strategy, digital demand generation, creative problem-solving
Technologies
Salesforce, Pardot
Responsibilities
Design segment campaign strategies with regional business leaders; Create and optimize multi-channel digital and offline campaigns; Act as primary contact for HQ and cross-regional stakeholders; Develop content strategies for key segments; Partner with Key Account teams to create targeted strategies; Measure and optimize campaign performance against goals; Manage end-to-end campaign execution and calendar alignment
Seniority
Individual Contributor, mid-level specialist
