Marketing Specialist, LATAM
Core
Drive pipeline growth across LATAM by planning and executing integrated, multi-channel marketing campaigns and adapting global messaging to local audiences.
Role type
B2B demand generation marketing specialist
Builds
Marketing campaigns, lead generation pipelines, and regional market penetration
Domain
Industrial safety and workplace protection
Deliverable
product features
Required skills
B2B demand generation, multi-channel campaign execution, localization and messaging adaptation, CRM and marketing automation proficiency, cross-functional sales collaboration, data analysis for pipeline performance
Preferred skills
Account-based marketing (ABM), multi-country campaign management, industrial/safety industry experience
Technologies
CRM, marketing automation tools
Responsibilities
Define priority industries and buyer personas across LATAM; Build and execute integrated, multi-channel marketing campaigns; Adapt global messaging to resonate with LATAM audiences; Own marketing contribution to pipeline growth (MQL → SAL → opportunity); Collaborate with sales on account targeting and campaign follow-up; Analyze campaign performance and reallocate budget to top-performing tactics
Seniority
Mid-level, hands-on IC