Assistant Brand Manager (Talent Pooling)
Core
Lead the activation of Unilever's brand strategy across consumer-facing channels for a portfolio spanning 8 countries in Central Asia and the Caucasus.
Role type
Assistant Brand Manager
Builds
National advertising campaigns, direct-to-consumer brand experiences, and integrated brand communication activations.
Domain
FMCG (Fast-Moving Consumer Goods), Beauty
Deliverable
product features
Required skills
Brand building, performance analysis, market trend analysis, media planning, digital marketing, budget management, P&L management, shopper marketing, data-driven decision-making
Preferred skills
Consumer insight, beauty industry expertise, cross-functional collaboration
Technologies
Nielsen data, business analytics tools
Responsibilities
Manage end-to-end performance of the assigned brand portfolio; co-create strategy and annual plans; collaborate with agencies on brand communication; manage marketing budgets; create marketing calendars; partner with media and digital agencies to optimize campaigns; leverage market data to support decision-making; develop retailer marketing plans; co-manage brand P&L.
Seniority
Junior to Mid-level, hands-on IC