Senior Marketing Lead Foods Poland
Core
Develop and execute end-to-end category and brand growth strategy for the Foods portfolio in Poland, driving consumer demand, market share, and profitable business performance.
Role type
Senior Marketing Lead (Foods)
Builds
Growth strategies for iconic food brands (Hellmann's, Knorr) and category portfolios
Domain
FMCG / Food & Beverage / Poland
Deliverable
product features
Required skills
FMCG marketing strategy, category planning, brand management, commercial acumen, team leadership, digital transformation, P&L management
Preferred skills
Central and Eastern Europe market experience, innovation management, organizational change leadership, matrix organization experience
Technologies
AI-enabled marketing tools, digital platforms
Responsibilities
Lead annual and long-range category planning; Drive portfolio choices and innovation pipelines; Partner with Customer Development to unlock retailer growth; Lead and develop a high-performing marketing team; Champion data-driven business performance management
Seniority
Senior, hands-on IC with leadership responsibilities